Primrose Counseling and Wellness
Primrose’s Focus on Supporting You Through Each Life Cycle
Primrose Counseling and Wellness is dedicated to providing compassionate care for individuals, couples and families as they navigate the unique phases of their lives, beginning in young adulthood and continuing through parenthood and beyond. Each stage of life brings its own set of challenges, both emotional and physical, and Primrose Counseling and Wellness is built on the understanding that every journey is different. It’s goal is to offer support, guidance, and healing during key transitions, helping you feel validated, empowered and cared for at every step.
In addition, Primrose offers a diverse team of providers with a wide range of specialties, allowing us to support clients across the lifespan. Our clinicians have experience working with anxiety disorders, depression, complex trauma, OCD, life transitions, and other psychological concerns. We are committed to ensuring that every client feels seen and understood, which is why we thoughtfully match individuals with a therapist who aligns with their unique needs, preferences, and gender expression—creating a safe, affirming space for meaningful and personalized care.
Why the name Primrose?
Originating from the Latin word “primus” which means “first”, the primrose is typically the first rose that blooms in the early spring months, making it one of the official birth month flower of February.
In many ancient cultures, primrose was associated with femininity, fertility, rebirth, and the arrival of spring. It was considered a symbol of new beginnings and the renewal of life. It is also said that each flower petal represents a stage in a woman’s life –birth, life, consummation and death.
Primrose Counseling and Wellness was born from Rebecca’s personal journey through the struggles of infertility and the hope that came with the birth of her daughter, Emery Rose, through the process of IVF in the month of February after years of hardship and loss. Her arrival deeply inspired Rebecca to shift focus of her therapy practice and move towards supporting individuals facing their own reproductive life cycle challenges. From fertility and reproductive health to motherhood and beyond, Rebecca is committed to helping women navigate these complex and emotional transitions with empathy, understanding, and care. Her goal is to provide a safe, nurturing space where women feel empowered to heal, grow, and thrive through all stages of their lives.
Primrose’s Promise
Our mission is to support individuals and families through every stage of their adult life, offering compassionate care and expertise from the young adulthood/relationship formation stage, through the decision to create a family, through the profound transition of parenthood, into perimenopause and midlife transitions. Primrose recognizes that the journey to parenthood, known as Matrescence, is often challenging, fraught with mental and emotional deliberation beginning years before conception and does not always follow an easy or linear path.
With a holistic approach, we provide tailored services that honor each person’s unique experience, nurturing resilience and well-being throughout conception, pregnancy, birth, postpartum, and the evolving challenges of parenting. At the core of our work is a commitment to empower and uplift our clients, ensuring they feel heard, supported, and prepared at each phase. Primrose counselors provide real life skills and instill confidence to empower our clients to advocate for themselves in their own health journeys and navigate the complexities of the medical system. By fostering an environment of empathy, inclusivity, and evidence-based care, we aim to guide parents and families through the complexities of reproductive health and parenting with confidence, compassion, and strength.
Areas of Specialty at Primrose
Young Adulthood
For most, young adulthood is a time of immense growth and change. It’s a period marked by exploration—whether it’s pursuing higher education, building careers, or developing personal identities. However, this phase can also bring anxiety, stress, and uncertainty. Our clinicians provide a safe space to work through issues related to self-esteem, career ambivalence, relationship attachment issues, body image, and identity formation. Therapy during this time often focuses on exploring relationship patterns from childhood, healing attachment wounds, developing coping mechanisms to manage stress, and formation of occupational identity and pursuits. Strategies are centered on helping individuals maintain their mental and emotional health while dealing with the pressures of balancing personal and professional goals.Our counseling aims to help you gain the insight and skills needed to foster emotional well-being and resiliency as you move forward in life.
Perimenopause and Midlife Transitions
Perimenopause and midlife transitions can be a time of significant physical, emotional, and identity shifts. For many women today, these changes intersect with another major life stage: parenthood. As more people are having children later in life, it is increasingly common to experience the demands of postpartum recovery and early parenting while also entering perimenopause. Hormonal fluctuations, sleep disruption, mood changes, and changes in energy or cognition can overlap in ways that feel confusing, overwhelming, or isolating. Therapy during this stage provides a supportive space to better understand these transitions, receive education about the body’s natural hormonal changes, and make sense of how these shifts may be affecting mood, relationships, identity, and overall wellbeing.
At Primrose Counseling and Wellness, we approach this stage with deep validation and curiosity, recognizing that many women have historically been dismissed or told that their symptoms are “just stress” or “all in their head.” Our work centers on helping clients reconnect with their intuition to understand their evolving bodies while exploring the many factors that may be contributing to their experience—hormonal, relational, emotional, and environmental. We also encourage collaboration with knowledgeable, affirming medical providers so clients can receive comprehensive care that respects their lived experience. Through therapy, clients are supported in navigating these overlapping transitions with greater self-trust, self-compassion, and the tools needed to advocate for their health and wellbeing.
Fertility and Family Planning
As individuals enter their reproductive years, new challenges emerge. Primrose Counseling addresses these areas, offering support for those who may be navigating fertility issues, perinatal loss, challenging relationship dynamics, or even reproductive health concerns like menstrual health and hormonal balance. As we recognize that the path to parenthood is not linear or predictable; therapists at Primrose support clients in navigating the uncertainty, grief, and emotional ups and downs that can arise along the journey, while also processing the evolving relationship many women experience with their bodies during this time.
For those facing barriers to traditional family building, therapy may also include exploration and emotional support around alternative family planning paths, such as adoption, fostering, donor conception, surrogacy, or child-free living when chosen or medically necessary. Our approach prioritizes emotional safety, grief processing, and empowerment, helping individuals and families navigate complex decisions while maintaining hope, self-compassion, and a strong sense of personal agency.
Complex Trauma and PTSD
At Primrose Counseling, we provide trauma-informed therapy for adults navigating the impacts of acute trauma, complex trauma, and perinatal trauma. Our therapists recognize that trauma is not only stored in memory but also in the body, nervous system, and relationships. We work collaboratively with clients to restore safety, build resilience, and support healing at a pace that honors each individual’s story. Using evidence-based approaches such as Brainspotting, Internal Family Systems (IFS), Cognitive Processing Therapy (CPT), Trauma Informed Yoga and somatic, body-based modalities, our clinicians tailor treatment to help clients process traumatic experiences, reduce distressing symptoms, and reconnect with a sense of agency and wellbeing.
At the same time, we understand that trauma does not occur in a vacuum. Experiences of oppression, racism, cultural expectations, and systemic barriers can shape and intensify how trauma is experienced and carried over time. Our therapists incorporate perspectives from liberation psychology and culturally responsive care, examining the lived cultural, racial, and systemic factors that may impact healing. At Primrose Counseling, we strive to create a compassionate and affirming therapeutic space where clients can explore both personal experiences and broader contexts of harm, while developing tools for empowerment, nervous system regulation, and long-term recovery.
Postpartum and Parenting
Becoming a parent is one of the most transformative experiences in a person’s life. However, it can also be overwhelming. Primrose Counseling and Wellness works closely with parents to help them cope with the stressors that arise during this period, such as postpartum depression, anxiety, and the challenges of raising children while balancing other aspects of life. Our practice offers a nurturing environment where parents and caregivers can express their fears and concerns, and receive practical strategies for self-care, managing expectations, and embracing the journey of parenthood. In therapy, we also explore the broader societal, familial, and relational factors that shape the postpartum experience, helping normalize the wide range of emotions and adjustments that can arise during this transition. For clients who have experienced difficult or traumatic births, we offer specialized support for birth trauma, including perinatal-informed Brainspotting and birth story narrative processing. These approaches help clients gently process medical or birth-related trauma, restore a sense of safety in the world and in their bodies, and reclaim a more integrated and empowered understanding of their birth and postpartum experience.
Men’s Mental Health
Men often face unique mental health challenges shaped by cultural expectations around masculinity, emotional restraint, and self-reliance. These pressures can contribute to loneliness, low self-esteem, and difficulty identifying or expressing emotions. Therapeutic services at Primrose Counseling and Wellness support men in developing greater awareness and acceptance of their emotional experiences, helping them build the language and confidence to express vulnerability in healthy ways. Therapy focuses on unwiring limiting social conditioning around masculinity and encouraging a more embodied approach to emotional health—one that values self-awareness, compassion, and connection rather than suppression or isolation.
Our work with men also explores the intersection of traditional expectations, high performance pressure, and the coping strategies many men have been socialized to rely on. These factors can sometimes lead to unhealthy patterns such as substance use, emotional avoidance, or disconnection from supportive relationships. Through therapy, clients are supported in examining how these influences have shaped their identity and coping skills while learning healthier ways to manage stress, build resilience, and cultivate authentic relationships. The goal is to help men strengthen self-esteem, reduce reliance on maladaptive coping strategies, and foster deeper, more meaningful connections with themselves and others.
What People Are Saying
“I highly recommend these classes for anyone looking for a relaxing, insightful yoga session. Rebecca is very knowledgeable and compassionate and it really shows through in her practice!”
— Laura C.
“I am a colleague and fellow therapist who has known Rebecca Radcliffe personally & professionally for over 20 years. Rebecca is a compassionate and very skilled clinician. I highly recommend Rebecca, especially for treating anxiety & trauma related disorders.”
— HEATHER D.
“I’ve completed a few of Rebecca’s Trauma Informed Yoga classes and I recommend them to anyone and everyone! It’s amazing how transformed you can feel in the comfort of your own home!”
— Shannon R.